Daffy is the creative practice of Tona Olvera, a Creative Director born in Mexico City and based in Zurich, Switzerland, specializing in branding, storytelling, and experiential marketing.
Akamba x Cuervo Tradicional

Far Away Together

Spotify Podcast Awards

Creativity demands 
surreal shift
From visionary to executor. Strategist to artist. Dreamer to critic.
This constant tension between contradictory facets isn't a flaw to fix—it's the source of authentic creative work. In a world obsessed with optimizing ourselves into marketable products, we must embrace everything our creativity demands.

Marchanta

Unboxing Netflix

Arcadia eSports Tournament

Face Mask Awareness Campaign for Mexico City Government 

Concacaf Gold Cup Draw

Nike After Dark Tour 2025 @ Mexico City

Jose Cuervo Day of the Dead Special Edition