Spotify celebrates every year with an event that recapitulates your musical year: Wrapped.
2022 marked the year that this platform became a physical experience in Mexico City, one of its most important markets worldwide.
How to transform a completely digital action into a space that users could explore in real life?
2022 marked the year that this platform became a physical experience in Mexico City, one of its most important markets worldwide.
How to transform a completely digital action into a space that users could explore in real life?
The first step was to create a Wrapped 2022 brand book focused on experiential, detailing how the graphic identity should look and feel, the core message of each touchpoint, down to print specifications, do's & dont's, and assembly manuals.
Then it was time to create rooms that translated each step of Wrapped into the physical space of our venue, completely surrounding each person in the interactive imaginary of this campaign.
All Spotify users in Mexico were invited to celebrate their favorite artists and podcasters in a house with 5 immersive spaces:
The Listening Personality: an infinity room where fans were surrounded by animations that projected their listening archetype.
Local Stories: a pavilion with interactive totems where you could discover the top Mexican artists of the year.
Your Day In Audio: An incredible interactive tunnel where you could go through the music you listen to on any given day.
Bad Bunny Carousel: The installation celebrating Bad Bunny's album of the year with elements of his identity.
Podcast Room: A quiz on touch screens that showed you a selection of podcasts according to your interests.
Concerts: Every night the stage of Casa Spotify hosted the most important artists of the year on the platform.
