Daffy is a creative studio specializing in branding, storytelling, and experiential marketing, led by Tona Olvera.
Tona is a Creative Director born in Mexico City and based in Zurich, Switzerland.
Creativity demands
surreal shift
surreal shift
From visionary to executor. Strategist to artist. Dreamer to critic.
This constant tension between contradictory facets isn't a flaw to fix—it's the source of authentic creative work. In a world obsessed with optimizing ourselves into marketable products, we embrace everything our creativity demands. We create from that messy, honest reality.
At Daffy, we love to embrace the mess.