Mexico and Germany are two countries with certain differences in their culture, art, language, gastronomy, population and geography.
Within the context of the Dual Year between Mexico and Germany, a friendly program between the governments of both nations that promotes the interdisciplinary exchange of cultures, the challenge was to create a campaign that spoke of the unique elements that unite these two countries.
The answer was right in front of us. Beer. Both countries' relationship with beer runs deep and is woven into their cultural and historical fabric.
The answer was right in front of us. Beer. Both countries' relationship with beer runs deep and is woven into their cultural and historical fabric.
So we set out to bring together not only the two nations, but also the world's two largest brewing companies, Anheuser-Busch and Heineken, to create a beer that celebrates the two populations.
Dual, the first and only beer made by Mexican and German love for this beverage. Launched in a limited edition at special events during 2016. Needless to say, not a single bottle was left on the shelves.
