When distance becomes connection.
In March 2020, the live music world came to a halt. But we didn't see a pause—we saw the chance to reimagine how music connects us.
We created the complete brand identity and experiential framework for Far Away Together—a digital festival that united Mexico's independent music scene during its most challenging moment.
The identity we developed centered on a powerful metaphor: the house as a stage.
The logo transforms a simple home silhouette into a concert venue, embodying the festival's core concept of intimate performance spaces.
The logo transforms a simple home silhouette into a concert venue, embodying the festival's core concept of intimate performance spaces.
Far Away Together became a template for cultural resilience, proving that strong brand identity and thoughtful experience design can transform crisis into connection.
The visual and experiential framework we created demonstrated how design thinking can unite communities when physical gathering becomes impossible.