2023 marked one of the most important years for Netflix in Mexico and one of the opportunities to consolidate its position as the #1 streaming platform for series and movies in the country.
The challenge was to create buzz among the media, KOLs, and social media allies to generate conversation around the variety of content that Netflix would launch that year. From series from different countries, new bets, as well as long awaited titles that returned to the screen.
We reinvented a classic press junket to turn it into an immersive experience that took guests to spaces dedicated to the different Netflix releases in 2023.
From a hallway with doors that transported you to photo opportunities inspired by the returning titles; a pavilion that simulated a Korean street to talk about the different series produced in that country; or a room with phones that connected you with the countries of origin of some of the series and movies that would be released in 2023.
