The mezcal category has been the fastest growing in Mexico for the past 10 years. Within this competitive field, Creyente, a premium mezcal, arrives with the objective of winning over consumers' palates.
Creyente is a mezcal that differs from others thanks to its brand ID linked to the ancestral Mexican cosmovision, which comes to life in the form of blends of different animals known as Quimeras.
How could we tell the unique story of this brand without moving away from the artisanal elements of mezcal?
The answer was Portal Creyente. A performance art piece that consisted of a journey through an old mansion in downtown Mexico City.
Each room had an environmental design that transported guests to surreal scenarios such as an agave field, a jaguar's cave or the top of a mountain.
Throughout the tour, characters came out to meet the public to tell them how Creyente came to life.
The last stop of the experience was a bar set up in the basement of the house, where shamans served cocktails with endemic ingredients from Mexico, concluding a product presentation that went beyond the conventional.
