Mexican reggaeton has become a real musical movement with a international reach.
Spotify, the leading streaming platform, boosted this genre with a nationwide campaign that put its biggest stars under the spotlight.
Our challenge was to turn this campaign into a celebration that united the artists, the music industry, its allies and the media.
Welcome to Reggaeton Mexa by Spotify.
The perreo that opened its dance floor in a vibrant space in Mexico City on a stage where lights glorified the hottest acts of reggaeton mexa.
At the center of the celebration, a disco ball in the shape of a peach moved to the rhythm of the hips, while the flashes did not stop illuminating thematic installations that generated content in real time.
Champagne glasses clinked, announcing that Reggaeton Mexa was here to stay.
