In such a competitive delivery app market and with a generation that has lost interest in the traditional. We needed to ignite communication between Uber Eats and Gen Z.
We were able to create the best audio food delivery guide, exploring the culinary delights not only of Mexico City but also of Baja California, Monterrey, Querétaro, Cancún and Yucatán, key cities for Uber Eats, where all the content generated was linked to restaurants that are part of the platform's offer and could be ordered at your doorstep.
Suena Sabroso, a podcast presented by Uber Eats on Spotify.
A sound tour to conquer the palate through the ears, where we will take you to discover the best midnight tacos, the best morning tamales, the best sauce for the raw, the perfect cookies for munchies. In short, all the flavor you can find in Uber Eats to get it to your door.
*Project winner of an Effie 2023 for content